Wow!!! It’s been a while. With the hurricane season upon us and the growth of Altitude Water we believe this is a perfect title. We also encourage you to go over your hurricane checklist now and make sure you are prepared. If you would like to completely take water off your too do list in case of a hurricane- contact us about acquiring a T12.
You may be asking, “with all the good things that were happening at the end of 2024 and the projects being completed why has Altitude not posted an update since January?”
While we have stayed active on social media, we have not released any blogs or formal updates.
With our recent successes:
- Two Disaster Relief Trailers built operating in Maui.
- Altitude’s New State-of-the-art solar Disaster Relief ‘s successful operation in Florida and Asheville Disaster Relief.
- We completed the Maka project in October and had the ribbon cutting at the end of 2024. The Hub is producing 1,000 liters/day for Maka village.
Altitude had to prepare for the global implementation of its product line. We also identified certain areas of the Water Industry that our ozone purification process solved, and we wanted to offer those products as a complete solution.
For example, as 2024 was coming to an end in Asheville NC, the water the disaster relief trailer could make was decreasing. With the colder temperatures and lower humidity, the water making aspect of the trailer was not effective; however, the purification and electrical components of the trailer still made it useful to Grassroots Aid Partnership. The trailer went from the operational hub in downtown Asheville at the firehouse to local missions providing electricity and purified water to isolated locations. They also recharged solar generators in remote locations off the Trailer’s battery bank. It was a movable 60 kWh energy source.
As we witnessed this need, we immediately began the R&D on an ozone purification system that we could integrate into the trailer to purify existing contaminated water. Alvaro immediately began the process to modify the existing ozone purification system as a stand-alone product. Additionally, this product was integrated into the rainwater capture system we were installing on our Water Hubs.
Start to Run or Run to Plan
It is the decisions made during these critical times where the trajectory of the growth of a company is determined. Here are our choices:
- Do we take the momentum that we created, the successful implementation of our technology and ramp up production and begin full blown production and marketing?
- Do we focus solely on the AWG business and products we have been developing for the past 17 years, or do we add products to our portfolio?
- Do we have the resources available– capital and staff to meet the demands of high growth over multi platforms?
- Do we have the funding available to market new products currently?
Breathe. Evaluate. Pray. Repeat.
After intense evaluation, we decided as a team to strengthen our company’s foundation before entering the next stage of growth. We made this decision based upon the following factors:
- We had just purchased Altitude in June 2023 and needed to evaluate our supply chain and make improvements to the machines based upon the data we received from our customers.
- We completed the third version of our state-of-the-art Disaster Relief Trailer and wanted to evaluate the operation in the field and finalize the options we will include in the trailer.
- We just completed the Water Hub in Maka Cameroon and wanted to evaluate the operations in Maka before moving forward with other projects to make sure we had all of the areas covered.
- While our staff has accomplished great things by achieving these on time and on budget, we are understaffed. Corporate procedures, accounting, and corporate governance needs work.
As you know, Altitude is founded on Christian values. We do value the wisdom of Scripture when making decisions (we of course do not make judgements on those who don’t share these same beliefs but instead hope our actions show our commitment to these values will make people curious about our beliefs but we understand that everyone has a right to make their own spiritual or religious choices and respect that).
One of the Scriptures I received was from Luke 14:28 where Jesus states, “For which of you, intending to build a tower, does not sit down first and count the cost, whether he has enough to finish it— “
While my business acumen pushed us to take advantage of this great publicity and proceed full bore with manufacturing, marketing, and sales, my experience in building companies told me to evaluate.
You’ve heard me say this before- “Small emerging growth technology companies lack two important things- capital and people. Altitude Water is no different. We accomplished numerous manufacturing goals, but still have administrative and capital needs to meet our growth and to get us on a financial footing to keep the production line operating and realize economics of scale to bring lower prices for the consumer while keeping a margin that allows us to grow and help communities in need.
Altitude Water will provide another update next week with what we have accomplished in these last 6 months during our quiet period but will preview that blog with a brief outline of what’s coming.
1. Closed on bridge financing to fund the next run of T12s (100 units), T100s (5 units), and T200s.
2. Completed financials for 2023 and 2024, as well as preparing a 506 (c) capital fund raise available to accredited investors to support the next stage of growth.
3. Hired teams to implement the following sales programs-
4. T12 Rental program in Dade, Broward and Palm Counties
5. Disaster Relief Trailer marketing program to Fortune 1000 Companies
6. Marketing for Distributors
7. Working on implementing AWG technology into the Yachting Industry through one of our new Distributors M2 Holistic studios as well as whole house systems.
8. Marketing the new ozone purification products- the large (1,500 gallons/day) and small ozone purification box (50 gallons/day).
9. Coordinate the national and local charities we work with and devise programs to solve generational issues and meet community needs. We have taken this time to develop a plan and a comprehensive strategy for nonprofit and for-profit companies working together to meet the needs of our community. If anyone has been paying attention to how we currently deal with Disasters is changing (look what’s happening to FEMA) and we look to fill that void with our partners whose focus is disaster relief.
10. We work with the following international charities:
Aquavera
Noah’s Arc
L’Oreal Women Sustainability Fund
Grassroots Aid Partnership
Jean Felicien Gacha
- We have begun working on other projects and programs with the very high profile and well-known charities. Please keep in touch to see the projects we are discussing as we will be announcing them shortly. There are some life-changing projects on the table and funded that we are in the process of finalizing.
- We work with numerous local charities and organizations as well and Altitude will be focusing on South Florida market to develop a bee-hive program similar to what Footprint developed in New Orleans:
1. Mission Possible
2. Kindness Matters
3. Good Vibrations Music Company- one of our new distributors and manufacturers of the Made in the USA Frequency Bed and Water/Floating/Frequency healing.
4. Maui Church of Christ
5. Fixx- Working with Bruce Soscia, Sr.
6. Planet Plasticless- focused on removing plastic from waterways- based in Miami.
7. Barefoot Republic Camp- camp on Amy Grant Farm.
Met with Amy Grant during her November concert in Fort Lauderdale (thank you Amy for the tickets and backstage passes for the team) and have numerous new initiatives moving forward. We will be at the farm in Nashville on August 1st to expand the capabilities of her water hub and hopefully celebrate another project starting- stay tuned.
Water bottling- While the Disaster Relief Trailer was a vision from 15 years ago, we also believe bottled water, made from the air, in glass bottles is a superior model for consumer and environment. We are currently negotiating with other potential partners so please stay tuned for announcements.
We are in negotiations with a large conglomerate with international water relationships and businesses in strategic countries that lack access to safe drinking water. The potential for joining forces and creating numerous different products to meet water needs is exciting and developing. I personally knew this group as they developed and patented the first-generation AWG back when I started in the industry. My father and I were distributors for those products back in 2007. This would create a world leader in the AWG industry- something it needs as the technology is accepted as a solution for water issues.
We hope you enjoyed our update and are as excited about the future of Altitude Water as we are. After a brief break during our planning stage, we have re-engaged Transmedia to handle our PR and get our message and programs to the public. We look to develop a strong water tribe in South Florida and use that model around the world.
Stay hydrated my friends……..