Author: Aman

Disaster Relief Trailer for South Florida

Post author By Aman
Post date August 29, 2023

One down. One to go.

When we took over Altitude Water in June one of our mission statements was to prove to the Disaster Community that our trailers fill a significant need in how Disaster Relief is handled. We had previously built a disaster relief trailer and knew this piece of equipment would be an important aspect of our growth and the education on the abilities of our products.

It’s a difficult line. We want everyone to be safe and have access to pure drinking water. We don’t want disasters (Even though it is good for business-that’s a truth that’s tough to say but it is reality. There is more interest in our products when a disaster hits. We are reactionary by nature). The fact is throughout history it is proven disasters will come. Are we going to be prepared for it?

With the Maui trailer fully funded, it’s time to prepare on our home and educate our neighbors.

Altitude Water has compiled a very powerful, focused, and eclectic group of like-minded people to fund a Disaster Relief Trailer for South Florida. Each partner brings a unique skill set and target market to get behind a single message. “We need to be prepared for the next disaster and bring access to pure water for our community. How do people not know this technology exists to secure their water source?”.

See effective charity is not just providing basic needs during a difficult time. Effective charity meets a short-term need and fixes a long term problem. Our team is embedded and active in our community bringing knowledge to numerous different visions. But all have come together to agree that we need access to pure water during disasters and given the current world we live in.

Here is the team:

Mind Army- This Nonprofit is dedicated to our ability to the pursuit of happiness and the founder Zappy Zappolin believes pure water is an integral part of that pursuit. Mind Army’s work has been featured recently in Forbes, and People Magazine, on Good Morning America, VICE, and TMZ.

Zappy has recruited numerous Companies and individuals to assist in this pursuit of providing a Disaster Relief Trailer for the people of South Florida so even in difficult situations they can have access to clean water

SQZD Juice- This all-natural non-pasteurized juice bottler in Boynton Beach and now Delray is partnering with Altitude Water to bring bottling to Delray but also to set up programs to help fund the Disaster Relief Trailer. They have rallied their existing customers as well as new prospects of purchasing water with a portion of the proceeds going to support the trailer.
Noah’s Arc They are committed to use their resources and experience from the Maui relief effort to help support the team in South Florida with logistics and contacts.
ELVT Movement- This motivated team not only provides classes and retreats to strengthen the physical and spiritual aspects of our journey. They are committed to supporting the message through events and social media awareness.

They are numerous other business and like- minded-individuals looking to become Water Warriors and join this team dedicated to making a difference in our community and the world. Won’t you join us?

Scan Code to Donate

Bottled Water Disaster Relief

Disaster Relief Trailer for Maui

Post author By Aman
Post date August 25, 2023

The People of MAUI Need Your Help

They need clean water

After dedicating 14 years to the Atmospheric Water Generator Business, we have witnessed countless disasters that could have been better mitigated if more people had access to our product. Preparedness is often preached, but it’s during a disaster that everyone realizes the urgency of our water generator machines. When calamity strikes, the phone never stops ringing with requests for our product.

While every disaster is different, the logistics of disaster response is an uphill battle. The current shipping crisis brought about by COVID-19 exacerbates an already tricky process. It’s especially frustrating for us when we see our product can be of tremendous help if it were already part of a community’s preparedness process. Last year after Hurricane Ian, we had machines readily available to support relief efforts, but all our partners’ humanitarian organizations were expelled from the relief zone for not having the proper permits. Despite having a solution, we were powerless in implementing it to help.

However, this year is different. When the wildfires broke out in Maui, our immediate concern was for Noah’s Arc Foundation, a partner organization with whom we have previously worked in Africa and Chicago. The family was vacationing on the island when the disaster struck, but thankfully everyone was safe. Cecilia and Paulo of Noah’s Arc immediately sprang into action to help.

Fortunately, we have boots on the ground with Noah’s Arc. We recently visited Maui and Oahu in January, met with State Senators, and introduced our product successfully to the people of Hawaii. We already had ongoing partnerships, including with the Na Mea Ike Ia Foundation, which has been active in Maui for 14 years.

The logistics of disaster response are challenging, but we have managed to raise funds, build the necessary machines and trailer, and are coordinating efforts to get them to the island to support first responders and rescue workers. We will provide regular updates on our website and be active on our social media pages, updating with daily pictures of our efforts.

With 14 years of experience, we’re confident that our beloved people of Lahaina will feel our contribution and the impact of our water generator machines.

Let’s see what 14 years of experience can do to help our beloved people of Lahaina.

To Donate scan the QR CODE or Click Here

Water Action Movement

The Weather Channel Interview With Altitude Water’s Jeff Szur

Post author By Aman
Post date December 5, 2022

In a November 2022 interview on The Weather Channel, Jeff Szur of Altitude Water explains how Trident Atmospheric Water Generators work, along with how those generators can benefit the public after natural disasters.

Water Action Movement

Altitude Water Begins ‘Water to Africa’ Relief Efforts with Shipment to Cameroon

Post author By Aman
Post date October 8, 2021

Altitude International Holdings, Inc. (OTCQB: “ALTD”) has announced the shipment of four Atmospheric Water Generators purchased by the Noah’s Arc Foundation to Cameroon. The shipment marks the beginning of ALTD’s efforts to put an end to one of the longest, deadliest crises the world has known.

It is estimated that 850,000 Africans die every year from diseases that are contracted directly from their drinking water, with babies under two being the most vulnerable. According to the Conversation in an article dated June 9, 2016, “In Africa, more than 315,000 children die every year from diarrheal diseases caused by unsafe water.” Despite these staggering numbers, no significant progress has been made towards ending this crisis or even in lessening its effects.

ALTD’s Water to Africa initiative has been developed to immediately bring relief to the areas of Africa that need it the most. ALTD hopes to quickly demonstrate the efficacy of its systems to Governments across Africa as well as to major world organizations, leading to the establishment of “Altitude Water Hubs” across the continent. Altitude Water machines are currently being utilized by all five branches of the US Military with new orders growing exponentially

Water to Africa is a collaboration between Altitude Water (a wholly owned subsidiary of ALTD), legendary sports figures Joakim and Yannick Noah and their Noah’s Arc Foundation, and Russkap Holdings, ALTD’s strategic partner for worldwide AWG distribution. This critical humanitarian project was created and is being led by Adrian Walton, ALTD’s Director of Community Outreach.

Joakim Noah stated, “My father and I are so thankful that we will have a chance to immediately impact his homeland of Cameroon while showing the world that this is a fight we can win. The fact that the US Department of Defense keeps increasing its orders for our machines says a ton about what our technology is capable of doing. I am now working hand-in-hand with NBA Africa and see great partnership possibilities emerging from the NBA’s mission in Africa and what ALTD is trying to accomplish.”

Ed Russo, CEO of Russkap Holdings said, “There is no better cause for the world to rally behind than what we are trying to accomplish in Africa. Our partners at ALTD continue to lead the way with their technological advancements that have made our machines so popular and effective, wherever they are deployed. I believe our proven ability to create safe drinking water while virtually eliminating logistical problems will be a game changer in all the areas that suffer from contaminated water supplies.”

ALTD CEO Greg Breunich concluded, “Our groundbreaking ozone air-to-water systems get pure water to where there is no water and can hopefully lead a worldwide movement toward putting an end to this nightmare once and for all. We realize our technologies could never solve this crisis alone, but by raising awareness, supplying our machines, and rallying worldwide support, we believe we can start saving lives immediately.”

Safe Harbor Statement

This press release contains “forward-looking statements,” defined in United States Private Securities Litigation Reform Act of 1995, involving risks and uncertainties. There’s no assurance such statements will prove to be accurate. Actual results and future events could differ materially from management’s current expectations. Economic, competitive, governmental, technological, and factors identified in company’s previous filings with Securities and Exchange Commission may cause actual results or events to differ materially from those described in forward-looking statements in this release. Company undertakes no obligation to publicly update or revise any forward-looking statements, whether resulting from new information, future events, or otherwise.

Machine Contracts

New Department of Defense Contract for TWC

Post author By Aman
Post date February 16, 2021

Trident Water Fulfills First Order With U.S. Department of Defense

Jan 27, 2021, 14:10 ET

PORT ST. LUCIE, Fla., Jan. 27, 2021 /PRNewswire/ — Trident Water Company, a subsidiary of Breunich Holdings, Inc, announced today that it has fulfilled the largest order of Atmospheric Water Generators for the U.S. Department of Defense, in partnership with Russkap Holdings, LLC and ADS, Inc. Russkap is negotiating several related recurring contracts with the DOD for numerous applications with Trident Water as the manufacturing partner. This contract consisted of the HS Maxim 200 machine that makes up to 200 gallons per day.

Trident’s Atmospheric Water Generators are made in the USA and fulfill a growing need for U.S. military operations. Trident’s machines feature a patented ozone purification system. Ozone is the preferred method of water treatment by The U.S. Environmental Protection Agency. Trident currently offers three different models that can make up to 12 gallons, 100 gallons, or 200 gallons of pure drinking water per day.

“Our recent acquisition of Trident Water could not be working out any better,” said Greg Breunich, CEO of Breunich Holdings. “This successful delivery has opened a number of doors for us in the DOD and we hope to fully capitalize on the many new opportunities available to us. With our planned merger into Altitude International Holdings (“ALTD”), we are already seeing several synergistic possibilities for ALTD’s altitude systems to be used in conjunction with our water operations within the DOD. I want to thank our great partners at Russkap and ADS for their faith and hard work and look forward to working closely with them into our future.”

The Trident Water Company, LLC is a wholly owned subsidiary of Breunich Holding, Inc. which recently signed a Letter of intent to merge with Altitude International Holdings, Inc. (OTCQB: ALTD). Greg Breunich is CEO of both Breunich Holdings and ALTD.

SAFE HARBOR STATEMENT

This press release contains certain “forward-looking statements,” as defined in United States Private Securities Litigation Reform Act of 1995 involving risks and uncertainties. There can be no assurance such statements will prove accurate, actual results and future events could differ materially from management’s current expectations. Economic, competitive, governmental, technological, and other factors identified in Company’s previous filings with the Securities and Exchange Commission may cause actual results or events to differ materially from those described in this forward-looking statements release. Company undertakes no obligation to publicly update or revise any forward-looking statements whether from new information, future events, or otherwise.

SOURCE Trident Water Company.

Bottled Water

The Cost and the Numbers

Post author By Aman
Post date August 8, 2019

Bottled Water – A Series of Blogs on the Growth of the Bottled Water Industry.

Part III-“The Cost and the Numbers”

Water is better for the body than soda. There are many reasons for the recommended eight glasses of water per day while limiting soda, or better yet, avoiding soft drinks and other sugary drinks altogether. Water has numerous health benefits overall and is the best liquid for your health. These are givens.

Are plastic water bottles safe for our planet and waterways? Absolutely not!

We are not trying to start any battles with large conglomerates who control this industry. We just are laying out some facts for you to help determine your opinion.

First, let’s look at the numbers:
Nestle and the negotiators at the Sacramento Watershed came to the agreement that Nestle would pay .99 cents per 100 cubic acre-feet of water. More simply put, Nestle pays .0000000304 cents per gallon to obtain water from the aquifer at the average price of $1.25/liter that equates to a sale price of $4.72/gallon.

Nestle has also been siphoning water from the San Bernardino National Forest on a special use permit that lapsed 27 years ago, which has been causing considerable controversy in California.

Michigan, a water-rich state surrounded by four of the five Great Lakes, charges high-volume, self-supplied water bottlers like Nestle and Absopure only $200 per year in paperwork fees to operate. There’s no state tax, license fee or royalty associated with the company’s extraction of a precious natural resource.

How does Nestle get these deals you might ask? Under the premise that water is a human right. The New York Times in its May 24, 2017, article about the water rights in Michigan wrote, “Actually, it is standard; landowners and commercial businesses have long had rights in much of the United States to use as much water as they want free if they drill and pump it themselves. Even customers on municipal water systems technically pay not for the water they use but for infrastructure and energy to deliver it.”

So they get these deals based on the premise that water is a human right? Hmm, I’m confused.

There has been a lot of talk in the media about Nestle’s CEO comments on this subject stating that “water is not a human right.” In fairness to Nestle, they said they were misquoted and had detailed this on their website. The best explanation I have found is a Blog by the Huff Post ( read it here> http://www.huffingtonpost.com/george-mcgraw/nestle-chairman-peter-brabeck-water_b_3150150.html ). This blog takes the emotion out of the statement and looks at the root of the issue.

Additionally, apart from the Human Right issues; we have to look at the environmental impact on our planet. Again here are some numbers:

Last year, the average American used 167 disposable water bottles, but only recycled 38.
US Consumers use 1,500 water bottles every second.
We use 17 million barrels of oil just to make the water bottles, and this does not include the oil used in transportation.
Over the last ten years, we have produced more plastic than during the whole of the last century.
It takes 500-1,000 years for plastic to degrade.
It takes three times the volume of water to manufacture one bottle of water than it does to fill it, and because of the chemical production of plastics that water is mostly unusable.
Plastic constitutes approximately 90 percent of all trash floating on the ocean’s surface, with 46,000 pieces of plastic per square mile.
One million seabirds and 100,000 marine mammals are killed annually from plastic in our oceans.

Staggering numbers!

So to go back to our original question. Is the growth of the bottled water industry a good thing? Definitely not.

What is the solution?

We will look into that, in the next segment of this series. Stay tuned.

Bottled Water Industry Manipulation

Marketing Trick of the Century

Post author By Aman
Post date August 8, 2019

After reflecting on the history of bottled water, the next question is, “How did it become a $15 billion dollar industry and surpass soda and soft drinks as the number one beverage?”

In short, years ago, the consumable drinks industry took notice of the dwindling infrastructure of our water systems. Through their marketing efforts, they capitalized on the rich history of bottled water and brought it to us all. Clean and safe water was now available for everyone.

They also capitalized on the health-conscious trend in numerous ways. Big drink companies (like Coke, Pepsi, and Nestle) understood that their traditional “Kingpin of Earnings” aka soda products had shortcomings in this new found health trend. So they adjusted and diversified. If you are gonna drink something, they want to make sure it’s one of their products. These companies acquired as many resources as possible to control the market and then turned on the advertising faucet – big time. Naturally, they sprinkled in enough truth to make their story believable and palatable. This equation created the $15 billion annual sales of bottled water in the USA.

Up to 70% of the human body is water. Water is a staple of life. We have always known this.

The Engineer’s Creed in disposing of waste (“the solution to pollution is dilution”) helps us better understand the importance of clean water. Most engineers would agree that much of our delivery systems and pipes are antiquated. That is a scary truth that provides a background of legitimate news stories about the safety of our water. Over the years, those stories have fed into the marketing pitch. Tap water bad. Bottled water good.

Bottled Water

Why People Buy Bottled Water

Post author By Aman
Post date August 7, 2019

Why people buy bottled water: How a perceived joke from the 1970s has become the largest sector of today’s beverage industry. Take something that is readily available, that most everybody already has, find a creative way to package and market it, and sell it to the masses at a thousand times its cost.

In 2015 bottled water in the US alone was a $15+ BILLION industry, and it all started 40 years ago in mass appeal with sparkling water from France. In 1977, Perrier’s target audience and approach to marketing were different than we see today. Perrier® caught the beverage industry behemoths’ attention with their effervescent mineral beverage in a big way.

This new fashionable drink entranced the imagination of the public. The slightly carbonated Perrier wasn’t a direct comparison to water from your tap, because of its unique qualities. It was more.

Unlike today’s bottled water, you knew the source of Perrier. They made sure you knew it came direct to you from Vergèze, located in the Gard département, Southern France. Their green glass bottle, shaped like a perfect water drop was distinct. All these factors gave Perrier an elegant, different, one-of-a-kind appeal, positioning this naturally carbonated drink as the “Champagne of mineral water.”

Packaged in more expensive glass bottles, Perrier was segmented and target marketed to young professionals. Their brand wasn’t about health, purity, or contaminated aquifers. It was a status symbol. “Look at me, and look at what I’m drinking.” It was about the lifestyle.

The growth of Perrier helped spark the beginning market trend for the “health-conscious consumer.” It didn’t take long for the beverage giants, namely Coke® and Pepsi® to take notice. The increase in that market sector also caught the eye of food conglomerate, Nestle®. These three giants pulled off what many call the “Marketing trick of the century.”

The marketing dollars that began to flow into the bottled water industry make it seem like it all started in the late 1980s. But in reality, the beverage conglomerates have capitalized on a rich history of bottling water, going back for centuries. People have been going to the mountains and filling their bottles since the beginning of time. Before the 1980s bottled water was a treat or something the elite enjoyed exclusively.

1844 – The POLAND SPRING® story began when summer visitors vacationed at a family Inn in Maine and wanted to return home with the 100% natural glacier spring water from their trip, that they referred to as wonder tonic.

1863 – PERRIER® first bottled by decree of Louis-Napoléon Bonaparte III “for the good of France.”

1873 – DEER PARK® Brand’s 100% natural spring water got its start near the crest of the Appalachians, where travelers, including President Taft, came from all over to enjoy its great taste.

Each of their stories touts their long histories as they showed the elite enjoying their refreshing, pure water.

Later, as big business saw the massive sales potential, they bought up many of the smaller boutique water companies, along with their water rights and sources.

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